The Death of Email Marketing? (Why We Switched to WhatsApp)

The Inbox is Broken

Gmail's "Promotions" tab is a graveyard for marketing emails. Even if you have the best copy, you're fighting against thousands of other unread emails.

The WhatsApp Advantage

WhatsApp doesn't have an algorithm or a spam folder (yet). It triggers a visceral reaction—a vibration in your pocket.

• **Open Rate:** 98% (vs 21% Email)
• **Click Rate:** 45% (vs 2% Email)
• **Response Time:** 90 seconds (vs 90 minutes)

It's Not Spam, It's Service

We don't send newsletters on WhatsApp. We send *updates*. "Your order shipped." "Your credit card failed." High-intent, low-volume. That's the secret to keeping that 98% open rate.