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Why I Bet on "AI Wrappers" in 2026 (And You Should Too)
SAM
Writer @ Saya Webworks
January 14, 2026
5 min read

The "Thin Wrapper" Myth
"It's just an API call to GPT-4." Yes, and Dropbox is just an API call to AWS S3. Value isn't in the underlying technology; it's in the **workflow**.
Solving the "Blank Page" Problem
Raw AI is intimidating. Users don't want "Chat with AI"; they want "Write high-converting cold emails". By wrapping the AI in a specific UI with pre-engineered prompts, you bridge the gap between capability and utility.
My Strategy: Vertical AI
Don't build "AI for Writing". Build "AI for Real Estate Listings". The narrower the niche, the higher the conversion. This tool isn't "AI Chatbot"; it's "AI Sales Agent for Shopify". See the difference?